DESIGN & MARKETING

This course will familiarize you with marketing techniques as you move your interest in product development from ideation to shelving, while understanding design and marketing will help you perform well in any organizational position.

1. Describe the effects of globalization on a firm's internationalization process

2. Analyzing the different international institutional forces affecting international businesses

3. Identify cultural dimensions based on cultural frameworks and apply them to global business environments

4. Developing cultural intelligence to interact with and manage people from different cultures